Madly Sweetly - Date, old to new

Madly Sweetly is the new sister label of Loobie’s Story. Its collections offer relaxed and contemporary style, with an effortless mix of wardrobe essentials for the busy woman. Their garments are bright, colourful and feminine, while also being functional. Madly Sweetly aims to ensure customers look good and feel comfortable – touching on trends, but not being driven by them.